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We hope you enjoy our conversation with Liz and please refer us to a friend if you like this episode. Luke founded a behavioral design consultancy, called Sprint Valley in the UK, that helps businesses use behavioral science and human-centered design to create better products and services for customers and employees. In Our Conversation with Luke We chatted on a cold afternoon in both Birmingham and Minneapolis and we hunkered down to some great conversation about the very positive applications of behavioral science.
The article is insightful because of its thoughtful observations and clever ideas about how a behavioral lens provides a fresh look at retail restaurants. And, frankly, we found the conversation to be scintillating. That moved us naturally into addressing the peak and end experiences for customers at fast food restaurants and the Peak-End Effect. Luke noted that there are more people checking in at McDonald's than on Facebook every month. We covered the delightfully-named Bouba Kikki test, the impact of embodied cognition and the work of Charles Spence and others , the placebo effect and even blind taste tests of fine wines.
In our discussion about priming, we addressed which prime might be more impactful in driving behavior: self-primes conscious and self-created or hidden primes totally subconscious? Listen to see where we landed on this!https://haddesenusu.tk
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We discussed the impact of the MOOG synthesizer on music history and how The Monkees are reportedly the first band to record a Moog synthesizer on a major label record. They're so cheap! Contact Info Luke Battye luke sprintvalley. Saurabh Bhargava, PhD is a professor and researcher at Carnegie Mellon University in Pittsburgh, and he joined us in the Behavioral Grooves studio during a visit to Minnesota over the holidays. His work history, and the fact that he hails from the very sensible state of Minnesota, adds credibility and practicability to his work.
In recent years, much of his research has focused on examining policies and programs that shape financial and health wellness. His curiosities have ranged from how we make health insurance choices from complicated menus to the effects of emotion on political beliefs and voting. Then, using some of these insights to help improve how we think about the design of policies and programs that are intended to help them.
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Their working paper wrestles with these issues and offers findings that will help people, who have not really engaged in their retirement, to get started. Their work tests three candidate explanations offered by Behavioral Economists as to why employees do not save sufficiently for retirement through their k plans: Financial literacy. But like the GI Joe fallacy, knowing is not even close to being half the battle. Kahneman and Tversky demonstrated that the more complex the problem, the less likely people are to solve it well and decisions that require managing complex online forms could deter us from making the decision at all.
Self-Control Procrastination. This is a biggie. We discussed his findings and a surprising micro-behavioral intervention aimed at those who were not enrolled. Incentives cannot be offered to get people to enroll, but they can be aimed at PRE-enrolling behavior: logging in. We hope you enjoy our discussion with Saurabh and would be very grateful for a positive rating on your favorite podcatcher.
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It goes a long way with us and our efforts to expand our audience. John Sweeney: Everything Is a Story. John Sweeney is the author of Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation, corporate keynote speaker, improvisational impresario, the actor known for his character Jiggly Boy, a brainstorming and innovation maniac, and the owner of the Brave New Workshop, an improvisational theatre in Minneapolis, Minnesota for more than 20 years.
More importantly, John is an accidental behavioral scientist. His worldview is based on observations he has made about human interactions in group settings and those interactions are, as you guessed, behaviorally based. John and his colleagues lead workshops on innovation that leverage principles from behavioral science and they do it with lots of laughter.
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