Furthermore, the organization excluded commercial uses and privately owned TV stations. The Eastern organization also gave the Warsaw Pact countries a functioning control and propaganda instrument for their international media relations, which allowed them to shape their political public sphere by means of selected images.see
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In all, the OIRT membership included:. In the GDR also became a founding member of Intervision, and in it joined the Intersputnik organization for satellite communication. Because licensing conditions were governed by framework agreements, financial issues were usually secondary. For the capitalist countries on the other hand, economic considerations were much more important. In the absence of framework agreements, licenses were usually negotiated for individual programmes, then beginning in the s, for programme packages. Screenings of Western productions took place at the international programming trade fairs.
Guide Das Fernsehen in der DDR (German Edition)
From the mids on, East German television had dealings with broadcasters in more than 70 countries, and had contractual relations with 52 television institutions. On the socialist side, the main trading partner of East German television remained the Soviet Union.
Among the capitalist countries, West Germany became a key cooperating partner after the mutual recognition of the German states in The increasing demand for programming in conjunction with economic limitations necessitated the use of all the efficient and cost-saving acquisition channels that were available.
Among the programmes obtained in this way, sports are seen to dominate, followed by political reporting and entertainment genres. The programming preferences of the socialist partner countries were largely similar. However, fictional TV films and series and non-fictional entertainment programmes such as popular music shows were also used to transport a message in keeping with party principles through internationally accessible programming. The programmes circulated among the socialist countries, with their ideologically charged subjects and their dedication to realistic modes of representation, can be seen as the last bastion of a socialist television mandate based on shared ideological premises.
The expansion of efforts to import from Western programming suppliers became inevitable. After the transition of Party leadership from Walter Ulbricht to Erich Honecker in , this was accompanied by a rapid realignment of East German television towards more entertainment, reinforcing the trend towards a partial depoliticization of programming.
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The programming section responsible for international tasks usurped a dominant position in the overall structure of the institution, and provided a considerable portion of the programming. The question arises in this connection how the state supervisory bodies reacted to the gradual breaking of the socialist-encoded programming mandate.
It is noteworthy that the competent authorities usually tolerated the disparate range of programmes, and reacted only in rare instances. To sum up, the example of East German television shows the potential long-term effects of continuing, constantly expanding programming transfer, with demonstrable consequences on many levels. In spite of the incontrovertible political power of the Party organization, the media system in the GDR appears to have had its own internal dynamics and differentiation, and was unable to isolate itself completely from global currents of development.
Thomas Beutelschmidt studied German, art history and political science in Freiburg and Berlin.
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