Design trends are, of course, important because they give you fresh inspiration and new techniques, but the implementation of those techniques and styles needs to be intelligent and focused. Similarly, a promotional website for a computer game should feature graphics and styles that portray a specific feel and style; the aesthetic is very important here. When the designer simply implements a look and feel that is fashionable at the moment think Web 2. Web design is all about crafting an interface that communicates function, is usable and accessible and exudes the right emotion and feeling.
Effective Web design needs all of these elements to be in tune with the goals of your website and in sync with the organizational objectives behind the website. Strategic design is all about identifying those goals and using them to guide your design. What are you trying to achieve with the new website or redesign?
Ask your client, your manager or yourself what those are. A clear direction is essential if you want your design to have a purpose. That function may be to sell products, to deliver informational content, to entertain, to inform or to provide access to a service.
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Whatever that function is, your design must focus on fulfilling it. Ask why you are doing the redesign: are you looking to grow the number of sign-ups, decrease the bounce rate or maybe increase user participation? Take a look at the design of the New York Times website above. Its function is to deliver informational content. The minimalist interface serves this function beautifully by fading into the background. The visuals are very important here, and AdaptD delivers a browsing experience with beautiful imagery and strong colors.
Who your audience is will play a big role in how your website should look and function. There are many demographics here that can influence your design, ones like age, gender, profession and technical competency. A computer game website for a younger audience needs a different style than that of a serious business journal. Usability should play a bigger role for older and less technically savvy audiences. This is the unsuccessful jQuery rock-star redesign.
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The designer went too far in trying to create excitement and so failed to cater to the more serious, techy audience. Since then, the rock-star graphic has been replaced with a more conservative look. The intent is to entertain and involve this young audience, and the design does it by wrapping the content in a fun, colorful interface with a lot of visual and interactive elements.
A lot of designers tend to get a little too inspired by the latest trends and then implement them without thinking first about what sort of image they really should be conveying. Glossy buttons, gradients and reflective floors may work for some websites, but they may not be right for your brand. Think about color.chaeskinyfol.ml
What is the Purpose of a Website?
Think about the feel you want to achieve and emotions you wish to elicit. Your design should embody the personality and character of your brand. Decide what that impression should be. Carbonica is a website aimed at helping people reduce their carbon emissions. The environmentally friendly image of the website is crafted using a lot of recycled paper images and textures, as well as earthy green and brown tones. Restaurantica was a restaurant reviews website. Its design illustrates this by taking on the look and feel of an actual menu you would see in a restaurant.
You can now proceed to implement it. So how do you make design decisions sync with your strategy? Let me illustrate this with a likely example. Suppose your main objective is to increase the number of subscribers to your Web service. How can your design help accomplish this goal? I can see at least three things here that will make a difference:. The amount of people that start with a free theme is unreal. One suggestion for 4. Have a development environment similar to what your website is like. There are two options for this. First, it could be a PC running Linux and Apache.
The other is to buy an additional hosting account. Any updates must first be done to the development environment and then moved to the actual web site. This would be really good to know for startups like me. I think number 21 is the most important for people working online. You have to pick something and focus on it. It is possible to focus on different projects, but not at once. Spend an hour on each and you will be able to get much more done in your time. Hi Michael, liked this post because it gives more of an insight into the behind the scenes of running a successful blog.
Would love to see more similar to this.
Fantastic list. My personal favorite is What you Focus on is what you get. I think this somehow includes all other points. If you constantly focus on succeeding online — no matter what… you will take action, you will find inspiration, you will be motivated most of the time, you will do the right things, you will get over failures… and you will ultimately succeed. You are a life saver. This is just my number one problem — starting small. I think I will definitely give this a try.
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I really like the top 10 lists! I had a good laugh while learning and being reminded at the same time. Pretty neat list, huh. I have to agree with rule number 6. But if you can, why not? And like the humorous suggestion, delegate the responsibility to handle the accounts; if you have the budget to do so. So many things to say, but so little time.
Thumbs up! Hey, very nice collection here. I liked No. Thanks Suraj. Really nice post Michael. I made a blog by following some of your techniques. Thanks for all the inspiration.
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That was really awesome piece of advise Michael. I specially liked the point of security, people always neglect security. Thanks a lot for sharing those! Those are some of the most awesome rules I have ever read. I would surely try to copy some of them and implement in my work as well.
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Focus is the thing that I should work on and getting to know like minded people would also help. Question: Can you point me to some of your articles about making a plan for your blog? As in a business plan? This one struck me as oh yes, really true! The next thing? He even upped his offer!
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